Direct to Consumer Cosmetics Brand
A growing direct to consumer cosmetics brand needed stronger visibility, better KPI discipline, and support transitioning to a new third party logistics partner while preparing for international growth.
Client Situation
The business was scaling, but reporting, partner structure, and operating visibility were not keeping pace. Fulfillment performance and customer experience both depended on stronger execution.
Challenge
- Limited KPI structure across procurement, fulfillment, and operations
- Need to transition to a stronger third party logistics setup
- International growth added complexity
- Customer experience depended on better operating discipline
Approach
- Built KPI and reporting frameworks
- Improved visibility across operating functions
- Supported third party logistics transition planning and execution
- Helped structure the United Kingdom distribution launch
Process
The engagement centered on building stronger management visibility first, then using that visibility to support partner transition and international expansion. The business was able to scale with clearer operating control.
Result
The company improved delivery performance by 15 percent and built a stronger foundation for customer experience and international growth.
Why It Worked
The work connected planning, reporting, and execution. Instead of treating the partner transition as an isolated event, it was used as part of a broader operating improvement effort.
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